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Issac Krispin

Issac Krispin

President

Issac Krispin, the founder of Urban Sanctuary, has extensive experience in real estate augmented by a strong background in commercial and corporate law. Issac often draws upon his legal training in his daily work at Urban Sanctuary. Practicing law in a most demanding field conditioned him to handle critical business situations, and as a former corporate counsel, Issac always keeps the best interests of his firm’s clients in mind.

Issac Krispin has always been committed to providing his real estate clients with exceptional service. This requires a firm with first-rate resources, services, affiliations and – above all – people. His business model includes hiring the best professionals New York has to offer and working closely with them for sustained excellence. He personally supervises and mentors his selected staff and makes himself available at all times for creative problem-solving.

Issac credits these values to his early experience working closely with the CEO of a large public food concern in Israel. It was there he learned fundamental business skills, such as negotiating and decision-making, and gained the confidence to open his first company in England. Although it was daunting at first to have sole responsibility for the company’s performance, the venture proved very successful. Issac built on this foundation by emigrating to the US and creating his own start-up firm, Urban Sanctuary, which is now a recognized presence in New York real estate.

Urban Sanctuary is not the largest real estate firm in New York City. But it is a firm widely known for superb customer service, ethics, and stable steady growth. In the last two years, when real estate firms folded or were acquired by bigger concerns, Urban Sanctuary is actually expanding. Under Issac Krispin’s leadership, the company opened a new West Side office in Spring 2010 – just at a time when real estate was widely thought to be in recession.

This stability has enabled Urban Sanctuary to attract top agents and form life-long relationships with clients who rely on Urban Sanctuary for guidance in managing their largest and most important investment: real estate. Issac credits this success to his unique combination of academic, corporate and practical “street” experience, as well as his ability to seek out “the best and the brightest.”

A husband and father of three, Isaac and his family own homes in New Jersey and the Manhattan Financial District.


 (646) 284-6051

 [email protected]

 English Hebrew

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Sold Listings

Address Type Beds Baths Price Date
322 West 57th Street, #52-B Condo 3 2.5 $5,475,000 07/2016
135 Perry Street, #8 Coop 2 1 $925,000 03/2016
200 CENTRAL PARK SOUTH, #23B Coop 2 1.5 $1,999,000 05/2014
459 W 18th street, #PH Condo 3 4 $6,300,000 04/2011
4 West 21st Street, #14D Condop 2 2.5 $2,195,000 05/2013
520 PARK AVE., #17S Apartment 2 2 $5,500,000 02/2013
401 E 86TH ST., #17L Coop Studio 1 $339,000 01/2013
101 WARREN ST., #13C Apartment 3 3 $5,895,000 08/2012
415 GREENWICH ST., #32P Apartment 3 3 $4,200,000 08/2012
90 N 5TH ST., #4D Condo 2 2 $615,000 03/2011
90 N 5TH ST., #PH-D Condo 2 2.5 $905,000 02/2011
90 N 5TH ST., #PH-B Condo 2 2.5 $915,000 02/2011
90 N 5TH ST., #PH-C Condo 2 2.5 $899,000 02/2011
90 N 5TH ST., #3A Condo 2 2 $610,000 02/2011
90 N 5TH ST., #4B Condo 2 2 $625,000 02/2011
90 N 5TH ST., #4A Condo 2 2 $615,000 02/2011
90 NORTH 5TH ST., #4C Condo Studio 1 $479,000 02/2011
90 NORTH 5TH ST., #3C Condo Studio 1 $479,000 01/2011
90 N 5TH ST., #5A Condo 2 2.5 $885,000 01/2011
280 PARK AVE. SOUTH, #12A Apartment 2 2 $1,595,000 01/2011
90 N 5TH ST., #PH-E Condo 2 2.5 $905,000 12/2010
90 NORTH 5TH ST., #4E Condo Studio 1 $440,000 12/2010
90 NORTH 5TH ST., #2D Condo 1 2 $569,000 11/2010
90 NORTH 5TH ST., #2A Condo 2 2 $634,000 11/2010
90 NORTH 5TH ST., #5B Condo 2 2.5 $895,000 11/2010
90 NORTH 5TH ST., #3B Condo 2 2 $639,000 11/2010
90 NORTH 5TH ST., #3A Condo 2 2 $629,000 11/2010
90 NORTH 5TH ST., #5A Condo 2 2.5 $910,000 10/2010
90 NORTH 5TH ST., #PH -5C Condo 2 2.5 $885,000 09/2010
90 N 5TH ST., #1A Condo Studio 1 $465,000 07/2010
90 NORTH 5TH ST., #PH -5D Condo 2 2.5 $835,000 07/2010
90 NORTH 5TH ST., #PH - 5E Condo 2 2.5 $876,000 07/2010
90 NORTH 5TH ST., #1C Condo Studio 1.5 $465,000 07/2010
90 NORTH 5TH ST., #4A Condo 2 2 $629,000 07/2010
90 NORTH 5TH ST., #4B Condo 2 2 $625,000 07/2010
90 NORTH 5TH ST., #4D Condo 1 2 $579,000 07/2010
90 NORTH 5TH ST., #3E Condo Studio 1 $435,000 07/2010
90 NORTH 5TH ST., #2C Condo Studio 1 $469,000 07/2010

Rented Listings

Address Type Beds Baths Price Date
53 Broadway, #207 Apartment 1 1 $3,752 02/2024
2217 Caton Avenue, #4D Apartment 2 2 $3,400 02/2024
53 Broadway, #503 Apartment 2 2 $5,112 01/2024
2217 Caton Avenue, #PHB Apartment 2 2 $3,200 01/2024
53 Broadway, #605 Apartment 1.5 1 $4,008 12/2023
2217 Caton Avenue, #6B Apartment 2 1 $2,825 12/2023
53 Broadway, #603 Apartment 2 2 $5,455 11/2023
8 Clark Street, #1E Apartment Studio 1 $2,650 08/2023
2217 Caton Avenue, #8B Apartment 2 2 $3,400 08/2023
53 Broadway, #602 Apartment 1 1 $3,600 08/2023
1115 Dorchester Road, #4F Coop 2 1 $2,600 08/2023
53 Broadway, #209 Apartment 1 1 $3,620 07/2023
2217 Caton Avenue, #6C Apartment 2 2 $3,400 07/2023
53 Broadway, #411 Apartment Studio 1 $3,400 07/2023
53 Broadway, #413 Apartment 1 1 $4,200 06/2023
1516 Bedford Ave, #1B Apartment 2 1 $2,520 06/2023
2217 Caton Avenue, #5C Apartment 2 2 $3,400 06/2023
53 Broadway, #510 Apartment 1 1 $4,000 05/2023
53 Broadway, #513 Apartment 1 1 $4,000 05/2023
1600 E 19th Street, #PHC Apartment 2 1 $3,400 05/2023
1600 E 19th Street, #5A Apartment 2 1 $2,900 05/2023
1600 E 19th Street, #4B Apartment 1 1 $2,480 05/2023
1669 E 19th Street, #PH Apartment 3 2 $4,300 05/2023
1669 E 19th Street, #PHA Apartment 2 2 $3,500 05/2023
1669 E 19th Street, #5E Apartment 2 2 $3,000 05/2023
1669 E 19th Street, #2B Apartment 1 1 $2,480 05/2023
411 W 48th Street, #1FE Apartment 2 1 $3,400 05/2023
411 W 48th Street, #5FW Apartment 2 1 $3,400 05/2023
53 Broadway, #310 Apartment 1 1 $4,000 04/2023
53 Broadway, #513. Apartment 1 1 $4,000 04/2023
53 Broadway, #502 Apartment 1 1 $3,700 04/2023
1516 Bedford Ave, #3C Apartment 2 1 $2,520 04/2023
2217 Caton Avenue, #7C Apartment 2 2 $3,200 04/2023
1600 E 19th Street, #5A. Apartment 2 1 $2,900 03/2023
1600 E 19th Street, #4B. Apartment 1 1 $2,500 03/2023
1600 E 19th Street, #PHC. Apartment 2 1 $3,400 03/2023
1669 E 19th Street, #PHA. Apartment 2 2 $3,500 03/2023
1669 E 19th Street, #5E. Apartment 2 2 $3,000 03/2023
1669 E 19th Street, #PH. Apartment 3 2 $4,300 03/2023
1669 E 19th Street, #PH, Apartment 3 2 $4,300 03/2023
2217 Caton Avenue, #7C. Apartment 2 2 $3,200 03/2023
53 Broadway, #310. Apartment 1 1 $4,000 03/2023
1669 E 19th Street, #6E Apartment 2 2 $3,200 03/2023
53 Broadway, #707 Apartment 1 1 $4,000 02/2023
53 Broadway, #508 Apartment 1 1 $4,400 02/2023
1669 E 19th Street, #4A Apartment Studio 1 $1,900 02/2023
53 Broadway, #511 Apartment Studio 1 $3,200 01/2023
8 Clark Street, #2G Apartment Studio 1 $2,600 08/2022
2017 Caton Ave, #2 Apartment 3 1 $2,800 08/2022
411 W 48th Street, #5RW. Apartment 1 1 $2,800 08/2022
411 W 48th Street, #4RE Apartment 1 1 $2,800 08/2022
411 W 48th Street, #3FW Apartment 2 1 $3,700 08/2022
411 W 48th Street, #5RW Apartment 1 1 $2,800 08/2022
53 Broadway, #602 Apartment 1 1 $3,500 07/2022
382 Lefferts Ave, #PHB Apartment 2 1 $3,084 07/2022
2217 Caton Avenue, #8B Apartment 2 2 $3,200 07/2022
2217 Caton Avenue, #PHA Apartment 2 2 $3,255 07/2022
1600 E 19th Street, #PHA Apartment 3 1 $3,700 07/2022
2217 Caton Avenue, #6D Apartment 2 2 $3,200 06/2022
53 Broadway, #209 Apartment 1 1 $4,000 06/2022
409 W 48th Street, #4RE Apartment 1 1 $2,800 06/2022
382 Lefferts Ave, #1C Apartment 1 1 $2,338 06/2022
53 Broadway, #402 Apartment 1 1 $3,500 06/2022
1600 E 19th Street, #4C Apartment 1 1 $2,400 06/2022
409 W 48th Street, #5RE Apartment 1 1 $2,800 06/2022
2217 Caton Avenue, #5D Apartment 2 2 $3,000 06/2022
1600 E 19th Street, #PHC Apartment 2 1 $2,769 06/2022
8 Clark Street, #6G Apartment Studio 1 $2,600 05/2022
1600 E 19th Street, #7B Apartment 1 1 $2,308 05/2022
8 Clark Street, #3D Apartment Studio 1 $2,500 04/2022
1669 E 19th Street, #6D Apartment 1 1 $2,215 04/2022
38-19 149th Place, #2 House 8 3 $6,000 04/2022
38-19 149th Place, #1 House 4 2 $3,600 04/2022
1669 E 19th Street, #5D Apartment 1 1 $2,215 04/2022
1516 Bedford Ave, #2B Apartment 2 1 $2,439 04/2022
8 Clark Street, #5B Apartment Studio 1 $2,400 04/2022
409 W 48th Street, #2FW Apartment 2 1 $3,400 04/2022
1600 E 19th Street, #5A Apartment 2 1 $2,454 04/2022
8 Clark Street, #6E Apartment Studio 1 $2,600 04/2022
53 Broadway, #211 Apartment Studio 1 $3,000 03/2022
382 Lefferts Ave, #1A Apartment 2 1 $2,774 03/2022
53 Broadway, #509 Apartment 1 1 $3,500 03/2022
1669 E 19th Street, #PH Apartment 2 1 $3,200 03/2022
2217 Caton Avenue, #7C Apartment 2 2 $3,000 03/2022
8 Clark Street, #4F Apartment Studio 1 $2,400 03/2022
1669 E 19th Street, #5E Apartment 2 2 $2,800 01/2022
1600 E 19th Street, #PHC. Apartment 2 1 $3,200 01/2022
1600 E 19th Street, #4B Apartment 1 1 $2,215 01/2022
2217 Caton Avenue, #4D Apartment 2 2 $2,660 01/2022
8 Clark Street, #1F Apartment Studio 1 $2,200 01/2022
1669 E 19th Street, #6D Apartment 1 1 $2,215 01/2022
1669 E 19th Street, #2A Apartment Studio 1 $1,662 01/2022
1669 E 19th Street, #3C Apartment Studio 1 $1,662 12/2021
1669 E 19th Street, #5E Apartment 2 2 $2,370 12/2021
8 Clark Street, #3E Apartment Studio 1 $2,400 12/2021
1600 E 19th Street, #4A Apartment 2 1 $2,369 12/2021
2217 Caton Avenue, #4B. Apartment 2 1 $2,384 12/2021
382 Lefferts Ave, #6G Apartment Studio 1 $1,825 12/2021
411 W 48th Street, #3FW Apartment 2 1 $3,400 11/2021
1669 E 19th Street, #3A Apartment Studio 1 $1,662 10/2021
2017 Caton Ave, #15 Apartment 2 1 $2,017 10/2021
2017 Caton Ave, #9 Apartment 1 1 $1,742 10/2021
2217 Caton Avenue, #4D. Apartment 2 2 $2,750 10/2021
2217 Caton Avenue, #4B Apartment 2 1 $2,475 10/2021
411 W 48th Street, #4RW Apartment 1 1 $2,400 10/2021
382 Lefferts Ave, #4G Apartment Studio 1 $1,774 10/2021
1115 Dorchester Road, #4A Coop 2 1 $2,050 10/2021
382 Lefferts Ave, #2G Apartment Studio 1 $1,673 10/2021
2217 Caton Avenue, #4D Apartment 2 2 $2,750 10/2021
2217 Caton Avenue, #7B Apartment 2 1 $2,475 10/2021
382 Lefferts Ave, #5F Apartment 2 1 $2,383 09/2021
421 Stratford Road, #A Townhouse 3 1 $2,100 09/2021
411 W 48th Street, #3FW Apartment 2 1 $2,800 09/2021
1600 E 19th Street, #PHC. Apartment 2 1 $2,954 08/2021
2217 Caton Avenue, #7A Apartment 2 1 $2,475 08/2021
1115 Dorchester Road, #4 Coop 2 1 $2,050 08/2021
1600 E 19th Street, #3B Apartment 1 1 $2,031 08/2021
1600 E 19th Street, #3A Apartment 2 1 $2,369 08/2021
2017 Caton Ave, #19 Apartment 3 1 $2,383 08/2021
421 Stratford Road, #2 Townhouse 3 1 $2,100 08/2021
53 Broadway, #313 Apartment 2 1 $3,231 07/2021
53 Broadway, #213 Apartment 1 1 $3,139 07/2021
382 Lefferts Ave, #1D Apartment 1 1 $2,017 07/2021
382 Lefferts Ave, #PHB Apartment 2 1 $2,475 07/2021
2217 Caton Avenue, #3D Apartment 2 2 $2,603 07/2021
382 Lefferts Ave, #PH7 Apartment 2 1 $2,521 07/2021
2023 Caton Ave, #17 Apartment 4 1 $2,566 07/2021
2017 Caton Ave, #2 Apartment 3 1 $2,384 07/2021
2023 Caton Ave, #18 Apartment 2 1 $2,016 07/2021
2017 Caton Ave, #18 Apartment 1 1 $1,820 07/2021
2017 Caton Ave, #AA Apartment Studio 1 $1,400 07/2021
2217 Caton Avenue, #5C Apartment 2 2 $2,603 06/2021
2217 Caton Avenue, #3D. Apartment 2 2 $2,603 06/2021
2217 Caton Avenue, #5A Apartment 2 1 $2,308 06/2021
382 Lefferts Ave, #2D Apartment 1 1 $2,017 06/2021
2217 Caton Avenue, #6D Apartment 2 2 $2,600 06/2021
2217 Caton Avenue, #4A Apartment 2 1 $2,400 06/2021
382 Lefferts Ave, #5G Apartment Studio 1 $1,673 06/2021
382 Lefferts Ave, #3D Apartment 1 1 $1,925 06/2021
53 Broadway, #213 Apartment 1 1 $3,047 06/2021
1600 E 19th Street, #5B Apartment 1 1 $2,310 06/2021
1600 E 19th Street, #5A Apartment 2 1 $2,585 06/2021
1600 E 19th Street, #4A Apartment 2 1 $2,493 06/2021
1600 E 19th Street, #4B Apartment 1 1 $2,215 06/2021
1215 Flatbush Ave, #2 Apartment 3 1 $2,350 06/2021
1215 Flatbush Ave, #3 Apartment 4 1 $2,600 06/2021
428 Wythe Ave, #54 Apartment 3 2 $4,500 06/2021
428 Wythe Ave, #53 Apartment 2 1 $3,200 06/2021
428 Wythe Ave, #52 Apartment 1 1 $2,925 06/2021
428 Wythe Ave, #51 Apartment Studio 1 $2,525 06/2021
382 Lefferts Ave, #6C Apartment 1 1 $1,800 06/2021
8 Clark Street, #6G Apartment Studio 1 $1,800 05/2021
8 Clark Street, #6C Apartment Studio 1 $2,000 05/2021
53 Broadway, #406 Apartment 1 1 $2,915 05/2021
382 Lefferts Ave, #6C. Apartment 1 1 $1,800 05/2021
382 Lefferts Ave, #3D. Apartment 1 1 $1,843 05/2021
53 Broadway, #610 Apartment 1 1 $2,829 05/2021
53 Broadway, #612 Apartment 1 1 $2,915 05/2021
8 Clark Street, #5A. Apartment Studio 1 $1,700 05/2021
411 W 48th Street, #3RW Apartment 1 1 $1,714 04/2021
411 W 48th Street, #4FW Apartment 2 1 $2,057 04/2021
382 Lefferts Ave, #6C Apartment 1 1 $1,800 04/2021
382 Lefferts Ave, #3D Apartment 1 1 $1,843 04/2021
8 Clark Street, #5A Apartment Studio 1 $1,700 04/2021
8 Clark Street, #6C Apartment Studio 1 $2,200 04/2021
2217 Caton Avenue, #6B Apartment 2 1 $2,383 04/2021
2217 Caton Avenue, #5A Apartment 2 1 $2,308 04/2021
53 Broadway, #612 Apartment 1 1 $2,829 04/2021
53 Broadway, #210 Apartment 1 1 $2,743 04/2021
53 Broadway, #609 Apartment 1 1 $2,915 04/2021
53 Broadway, #401 Apartment 1 1 $2,486 04/2021
53 Broadway, #202 Apartment 1 1 $2,486 04/2021
53 Broadway, #704 Apartment Studio 1 $2,229 04/2021
2023 Caton Ave, #17. Apartment 4 1 $2,566 03/2021
2023 Caton Ave, #18. Apartment 2 1 $2,016 03/2021
2017 Caton Ave, #AA. Apartment Studio 1 $1,400 03/2021
2017 Caton Ave, #18. Apartment 1 1 $1,820 03/2021
2017 Caton Ave, #2. Apartment 3 1 $2,384 03/2021
411 W 48th Street, #4F Apartment 2 1 $2,292 03/2021
411 W 48th Street, #3R Apartment 1 1 $1,917 03/2021
382 Lefferts Ave, #3D. Apartment 1 1 $1,843 03/2021
2217 Caton Avenue, #6B. Apartment 2 1 $2,383 03/2021
382 Lefferts Ave, #6C. Apartment 1 1 $1,800 03/2021
2217 Caton Avenue, #5A. Apartment 2 1 $2,308 03/2021
382 Lefferts Ave, #5C Apartment 1 1 $1,757 03/2021
53 Broadway, #411 Apartment Studio 1 $2,314 03/2021
53 Broadway, #PH708 Apartment 2 1 $4,029 03/2021
8 Clark Street, #4B Apartment Studio 1 $1,700 02/2021
8 Clark Street, #6D Apartment Studio 1 $2,200 02/2021
2217 Caton Avenue, #PHC Apartment 2 2 $2,819 02/2021
382 Lefferts Ave, #5B Apartment 1 1 $1,838 02/2021
382 Lefferts Ave, #7D Apartment 1 1 $1,833 02/2021
382 Lefferts Ave, #3A Apartment 2 1 $2,167 02/2021
53 Broadway, #210. Apartment 1 1 $2,933 02/2021
53 Broadway, #411. Apartment Studio 1 $2,314 02/2021
53 Broadway, #PH708. Apartment 2 1 $4,029 02/2021
53 Broadway, #509 Apartment 1 1 $2,743 02/2021
53 Broadway, #202. Apartment 1 1 $2,486 02/2021
53 Broadway, #401. Apartment 1 1 $2,486 02/2021
53 Broadway, #303 Apartment 2 2 $4,029 02/2021

The Real Deal

Published 07/19/2011 - By Mickey Roth’s new venture to merge with Urban Sanctuary

Mickey Roth’s new venture to merge with Urban Sanctuary

July 19, 2011 08:30AM By Katherine Clarke

It may be less than a year old but Mickey Roth's residential sales brokerage the Galleria Group is merging with Urban Sanctuary, The Real Deal has learned, to create a larger and more competitive firm, both company heads said.

The merger is a recent idea, said Isaac Krispin, president of Urban Sanctuary, and follows from the two firms working together on some recent resales in Midtown. No money will change hands in the deal, Krispin said, slated to be finalized in the next month or so.

Galleria, founded in 2010 by Roth, hot off the heels of his departure from Prudential Douglas Elliman and a short stint at Park River Properties, which he co-founded, now has seven agents and works out of a "small" seven-person office at 115 East 57th Street, Roth said. Urban Sanctuary has around 30 agents and two offices -- at 160 Pearl Street and 37 East 28th Street. All of the current agents at both firms will be retained in the merger and Krispin expects to hire around 10 to 20 new agents.

"We thought it would be a good fit," Krispin said. "In this economy it's an advantage to be a larger firm."

Neither Krispin nor Roth would talk specifics as to recent deals they've jointly made, saying they have not closed any of them yet. Galleria currently has a large number of listings in Midtown West, including multiple units at the Parc Vendome at 340 West 57th Street, according to its website.

Galleria, whose year-long lease has expired at its current premises and is now leasing month-to-month, will most likely join Urban Sanctuary's 4,000-square-foot Pearl Street office, where Krispin said there is available space, though details have yet to be ironed out.

"I am on my own now," Roth said of his recent split from longtime real estate partner Lenny Sporn, who he separated from when they both left Park River (Sporn returned to Elliman.) "I don't have a partner and I'm good at a lot of things but need help with other things," he added, explaining one of the reasons behind the merger.

As The Real Deal previously reported, Roth and Sporn were once the fifth-highest-grossing sales team at Elliman. Roth said he thinks he can bring some of his exclusives to the new company and provide better services to his current clients through the structure in place at Urban Sanctuary. He's especially interested in getting involved with rental properties, which he didn't work on at Galleria.

As for a name for the joint venture, nothing has been decided yet.

"We might go for something completely new," Krispin said. The pair has not yet decided who will assume which title at the new venture.

Click To View Original Article..

The Wall Street Journal

Published 01/22/2011 - By Williamsburg: Far From Secret, Still a Success

Click To View Original Article..

Broker Weekly

Published 10/07/2009 - By Downtown firm rises to market's challenges

Quinn & Co

Published 08/03/2009 - By Urban Marketing Realty LLC Launches with New Vision for Real Estate Marketing

Contact: Maggie Hawryluk, Quinn & Co., 212.868.1900, ext. 266; or [email protected]  

 

Urban Marketing Realty LLC Launches with New Vision for Real Estate Marketing

The Downtown-based boutique firm offers developers a
fully integrated sales and marketing platform

 

NEW YORK (Aug. 3, 2009) – Urban Marketing Realty LLC, a fully integrated development sales, leasing and marketing firm formed by Urban Sanctuary president and founder Issac Krispin, Urban Sanctuary managing partner Elie Pariente and real estate veteran Stephen McArdle, enters the New York real estate market with the mission to better serve the current needs of today’s residential developments.

 

A result of the merging of three distinct experts within the real estate field, Urban Marketing provides developers with a thorough approach where the fundamentals of each project are innately understood and, therefore, incorporated into every marketing, sales and leasing strategy. Between McArdle’s nearly 20 years of experience in real estate and his extensive knowledge of the development process as founder of Sedona Realty, and Pariente and Krispin’s specialties in producing strong sales and rental results, Urban Marketing provides a team of professionals who can position a successful building at any phase of development.

 

“The current real estate environment brought to light what the industry was lacking: a sales and marketing firm that can effectively consult on every stage of the development process,” McArdle, principal of Urban Marketing, said. “Not many brokers can critique an offering plan or cost projections while also being able to offer creative strategies that will sell out a project smoothly and efficiently. Urban Marketing provides developers with a deeper, more valuable level of insight to new development planning, marketing and sales, as well as an in-house creative team that is personally involved with every concept and initiative.”

 

Urban Marketing has already begun leading sales and leasing at several of New York’s premier properties. The firm’s growing portfolio includes The Downtown Club at 20 West St., 85 John Street, The Omni at 206 East 95th St. and 552 West 43rd St. District, an Art Deco conversion located at 111 Fulton St., is the firm’s latest exclusive development. The 163-unit project, developed by Africa Israel, Wonder Works Construction and Urban Equities NY, is more than 70 percent sold, complete and operational with more than 50 percent of the units already occupied.

 

“With the recent economic factors weighing on the real estate market, this new period demands a level of expertise to not only promote new developments, but sell them out effectively,” Pariente, principal of Urban Marketing, said. “The idea of simply being a marketing firm is no longer enough as developers are looking for brokers who provide measurable results. By combining our distinct abilities, Urban Marketing is positioned as a nimble, hands-on firm focused on execution.”

 

In the last three years, Pariente, Krispin and McArdle have been responsible for a combined $850 million worth of sales. McArdle’s diverse resume boasts residential condominium development experience and an extensive sales and marketing background as a principal broker and project manager responsible for supervising the sales of more than 700 new development units. Pariente, one of Downtown’s top residential sales brokers, brings an incomparable tenacity and passion to real estate sales as a top-ranking broker who has completed more than $150 million in individual condominium sales since joining Urban Sanctuary in 2006. Under Krispin’s guidance, Urban Sanctuary has grown into a driving force as one of Downtown’s top brokerages, commanding offices in the heart of the Financial District and Midtown and operating one of Manhattan’s largest rental databases that boasts relationships with nearly 400 landlords, representing 10,000 apartments.

 

“With our steady and continued growth in the residential market, creating Urban Marketing was a natural progression in our constant effort to provide that results-driven, personal touch for our clients,” Krispin, principal of Urban Marketing, said. “The goal of this partnership was to create a dedicated sales and marketing division that would provide comprehensive service to the many developments we already exclusively represent, in addition to fostering future relationships. Our clients can only benefit from what Urban Marketing has to offer.”

 

Urban Marketing Realty LLC is a results-focused new development marketing, sales and rental firm. The company presents a comprehensive level of service, offering pre-development guidance, branding, marketing, an in-house creative team and the most effective sales agents in the area. Managed by principals Stephen McArdle, Elie Pariente and Issac Krispin, Urban Marketing prides itself for its lead from the front sales and marketing approach that intensely focuses on the core principles of hands-on execution and results. For more information visit www.urbanmktg.com.

 

###

The Real Deal

Published 07/31/2009 - By Urban Sanctuary, Sedona Realty join forces

Urban Sanctuary, Sedona Realty join forces

July 31, 2009 02:07PM By Sara Polsky

Urban Sanctuary and Sedona Realty have joined forces to create Urban Marketing, a new development marketing and sales company. A few weeks after launching, the company had already picked up several projects.

These buildings include Downtown Club at 20 West Street, 85 John Street and District at 111 Fulton Street, said Stephen McArdle, founder of Sedona Realty and a partner at Urban Marketing. Elie Pariente, a partner at brokerage Urban Sanctuary, which will continue its operations in addition to launching the new venture, and Issac Krispin, Urban Sanctuary's founder and president, are the other two leaders of the new company.

"In these times, it's a combination of real brokerage skills that are needed coupled with very creative marketing strategies," McArdle said. He said he brings to the table experience with the design and development process, as well as sales and marketing, while Urban Sanctuary has been "much more on the front line of both sales and leasing." Urban Marketing is also handling a successful project at 552 West 43rd Street, where five contracts in the eight-unit building had been signed as of June.

McArdle said the projects the company had signed onto as of mid-July each required a different business model. At Downtown Club, an existing, sold-out condo conversion, Urban Marketing will be the project's preferred on-site sales and leasing agent for owners who want to sell or investors who want to rent.

At 85 John Street, a rental building, Urban Marketing will also be the exclusive agent on-site.

At District, Urban Marketing has been retained to complete sales at the building, which is more than 70 percent sold, said Ricky Cohen, a managing partner on the project with co-developer Urban Equities NY. McArdle said he had been a consultant on the building's original design and development team, and Cohen said that was the reason for bringing Urban Marketing onto the project. "When it became clear that Stephen could make his energies available to us again, we felt it was the right step for us."

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The Real Deal

Published 07/01/2009 - By Candace Taylor

Spring awakening for rentals

July 01, 2009 02:48PM By Candace Taylor

The jury's still out on the sales market, but Manhattan's notoriously hectic summer rental season is carrying on at its usual pace — financial crisis or not.

Prices may be lower and incentives more plentiful, but summer is still the busiest time of year for rentals, and that hasn't changed, brokers say.

Some brokers are even reporting that they are doing more business this year than last year, spurred by the low rents and broker's fees being paid by landlords.

"From January to May, every single month was better than the previous year's for rentals," said Issac Krispin, the president of Urban Sanctuary, a brokerage with two Manhattan offices.

While the strongest part of the rental market is still apartments at rents of less than $3,500 a month, Adina Azarian, the founder of rental brokerage Adina Equities, said she has started to notice some pre-Lehman Brothers market memories starting to reappear.

"In June we have experienced bidding wars on rental apartments, and tenants filling out applications for apartments after only one day on the market," she said.

Meanwhile, some customers have started to pay broker's fees again.

Azarian attributed this activity to the fact that, financial crisis or not, Manhattanites are still willing to fight for the right apartments, albeit at a lower price.

"I think it's a combination of it just being the rental season, and [the fact that] when a tenant sees an apartment they like, they do want to make it their home, regardless of who pays the commission," she said.

With the sales market still uncertain, agents who previously did primarily sales are more frequently turning to rentals, and firms are doing their best to harness the strength of the summer rental market.

Marilyn Harra Kaye, president of MLBKaye International Realty, said sales contracts are down some 75 percent from the same time last year, but she has hired more rental agents to capitalize on the altered marketplace. "There is a bigger rental market this summer," Kaye said. "Last year it was mostly sales."

The shift is leading to some frustration on the part of experienced rental brokers, who say these rental newbies are bungling transactions.

"Rental deals are falling apart because sales agents are ineptly trained in dealing with landlords, managing agents and renters," said Antonio del Rosario, president of sales at AC Lawrence & Company. "Rentals are a very different animal than sales. It frustrates seasoned rental agents to work with veteran sales agents who have never done a rental."

He added that the company's rental managers have been busy coaching former sales agents.

With that said, there has been some improvement on the sales side, with an increase in open house activity and contract signings. Brokers say that's largely a result of seasonality and the fading of the initial paralysis caused by the Wall Street meltdown.

"There was so much pent-up demand that buyers who were waiting on the sidelines exploded once they started experiencing this seasonal uptick," said del Rosario, who noted that one 23-year-old agent at his firm had two signed contracts in one week last month for apartments in Park Slope and the Upper East Side.

Still, the sales market is shaky at best, with prices undeniably lower than before the crash. Kaye estimated that prices for walk-up buildings have fallen up to 30 percent; less-prime locations have seen their prices drop by at least 20 percent; and even highly desirable areas, like the West Village and Upper East Side, have seen 5 to 15 percent price drops.

"The strongest market is on the Upper East Side and the weakest is probably the Lower East Side and Harlem, so pricing is critical in all these areas," said Karen Gastiaburo, a senior vice president at Warburg Realty Partnership.

Despite the recent uptick in activity, sales are drastically slower than they were last year.

"My team volume is off by 50 percent from this time last year," said Sotheby's Nikki Field, though she expects that to improve because she has several deals in the process of being completed.

Zhann Jochinke, the co-chair of the market trends committee at the Manhattan Association of Realtors, estimated that overall contracts and closings volume for Manhattan is down 25 to 30 percent from June 2008.

And the economy is still weak. Brokers are well aware that activity may drop again once the summer's activity is over.

"I just hope it sticks and it isn't just a psychological spring awakening," del Rosario said. "I would be more assured if the fundamentals of our economy [were] fixed, like the rising unemployment and the cleanup of our banking system."

Indeed, the credit crunch continues to hinder buyers' chances of getting mortgages.

"Financing is wreaking havoc with regards to transactions closing," said Frances Katzen, a senior vice president at Prudential Douglas Elliman.

Evidence of the remaining malaise can be found in larger, more expensive apartments, which are still barely moving despite an increase in open-house attendance, a likely consequence of the lack of jumbo loans.

"Anything over $2.5 million doesn't move," said Elie Pariente, managing partner at Urban Sanctuary, noting that more of his business is in the $500,000 to $1.8 million range. "Consequently, the Soho/Tribeca market, which is mostly made up of big lofts and family apartments, has been extremely hurt over the past year and I don't see any recovery, although the open-house traffic has increased."

As a result of these factors, the long-predicted contraction of the real estate workforce has now begun, with more agents dropping out of the profession.

"You now have to be a fine negotiator to close a deal, and not just a showing agent," Pariente said. "I do believe that only the talented agents will survive this market."

Or, as Field put it: "The Wild West is over. A successful broker must be a true professional to survive."

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